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Warner Bros. Launches "Warner Archive Collection"

Reported by Jay Cochran - 08:09 AM 2009.03.23



Warner Bros. Home Entertainment Group (WBHEG), today announced the debut of the “Warner Archive Collection” (www.WarnerArchive.com), a selection of movies spanning more than 60 years of filmmaking never before available on DVD. The world’s largest film and television vault is finally open to consumers who can now purchase authentic DVD and digital downloads of more than 150 classic titles for the first time drawn from Warner Bros. Entertainment’s unparalleled film library consisting of pre-1986 MGM, RKO Radio Pictures and Warner Bros. Pictures films. They include Academy Award nominee “Sunrise at Campobello,” “The Citadel,” “Mr. Lucky,” and many others from the Golden Age of Hollywood and beyond.

To order their movies, fans visit WarnerArchive.com, select their titles, and upon purchase, a state-of-the-art manufacturing on demand (MOD) system creates a made-to-order DVD indistinguishable in quality from a standard pressed DVD. The system places the DVD into a hard plastic Amaray case featuring custom artwork; shrink wraps it and ships the finished package to the customer which arrives in approximately five days. The cost per title is $19.95, plus shipping. Alternatively, movie fans can purchase digital downloads of these classic films to enjoy immediately on their PC. The cost for a digital download is $14.95 per title.

Initially the Warner Archive Collection offers 150 sought after titles including “Possessed” starring Clark Gable and Joan Crawford; “Once Upon a Honeymoon” starring Cary Grant and Ginger Rogers; and “All Fall Down” starring Warren Beatty and Eva Marie Saint. Every month approximately 20 classic films and television programs will be added and by year’s end more than 300 titles will be available online. For a complete list of current titles visit WarnerArchive.com.

“With a cinematic legacy as rich and varied as that found within our library, the challenge has been to meet the voracious demand of consumers who are seeking their favorite films on DVD,” said George Feltenstein, senior vice president, Theatrical Catalog Marketing, Warner Home Video. “Whether it’s an Academy Award® -winning classic from Hollywood’s Golden Age, a Sci-Fi cult favorite from the ‘70s, or a silent rediscovery from the ‘20s, the Warner Archive Collection has something for everyone. This unprecedented initiative represents a tremendous effort from Warner Home Video and Warner Bros. Digital Distribution and is representative of the company’s continued dedication to film preservation.”

As a companion to the Warner Archive Collection, WBHEG will launch an exciting new podcast series titled the “Golden History of Hollywood.” Available in late March on iTunes (www.itunes.com) as well as numerous online sites for free, the “Golden History of Hollywood” features captivating archival recordings from the studio’s vault including behind-the-scenes interviews with stars, radio editions of movies and much more.

Classic movie fans are invited to offer their input on future titles they would like to see in the Warner Archive Collection. Visit WarnerArchive.com and vote for a number of the next 20 titles that will be offered in April.






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